Use-vertising, pro-sumer and con-sumer. Unfamiliar terms before our guest speaker introduced these ideas and their correlation to advertising. Normally, I associate guest speakers with a lecture day that I can miss. Dietmar Dahmen gave me an entirely new impression on guest speakers. Not only was he energetic, but also very informative, interactive and entertaining.
I was already familiar with the terms nowism and firstism, but never heard of use-vertising or the differences between a pro-sumer and a con-sumer. I never really thought user responses on youtube or comments could have such a big impact on a product's sale number. After his presentation, I began to reflect and realized that it's true! I like trying new places, but I do check yelp first to see the ratings and ultimately base my decision on their ratings. I also liked how he separated the differences between pro-sumers, who show similarities in their advertising, and con-sumers, who highlight the differences.
Not only did he captivate my attention from the very beginning, but he also finished strong. I really liked how he finished his presentation with the a variety of phrases to remember for advertising. My favorite one was "bring the idea you think we can't sell... the one that seems impossible."
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