Personally, I sometimes fall victim to popular advertising of well-known brands –– whether becaise it caught my eye or makes a statement about myself.
A brand isn't just the logo, or random company. As stated in the lecture, a brand can stay relevant, design consistency, invents or reinvents a category, is long term and can tap into the audience's emotions. In most cases, there are a lot of similar products on the market, but one or two will dominant sales.
For example, which watch would you choose to wear around?
Honestly, I would choose a Michael Kors watch for many reasons over the watches on the left. (I actually already own one:)). One reason is because it is a well known brand, and I can feel comfortable that if anything goes wrong with my watch, I can always go to a local store. Another reason is because Michael Kors is in fashion and makes a statement that I can afford a little luxury in life. Personally, I bought myself a Michael Kors watch because I worked hard for my money and wanted to reward myself. The brand name itself lured me in the store and it's design consistency sold it.
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