| American Apparel Print Ad |
Denotation: This ad portrays a young woman laying on a white bed. She is wearing a white tank top, you can barely see her bottoms and thigh high socks. She's facing the camera, and is blowing a bubble with her bubble gum. On the bottom right, there is a list of the three articles of clothing the model is wearing from this store.
Connotation: This ad, among others, represent the controversy some ads demonstrate now. This ad implies that "sex sells," and upset many viewers.
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| GAP billboard ad |
Denotation: Two mean appear to be wearing to be inside the same gray shirt. There are two simple phrases on each side of the ad. One phrase is "Be Bright," and the other is "be one."
Connotation: By stating those two phrases, Gap is implying that wearing their clothes means we can all be equals. To further this statement, the two people wearing the same shirt also two men. This can also promotes everyone having legal equal rights by having a "pro-gay" ad. In this manner, Gap also made a statement that the company supports this cause by making this ad part of its "Be Bright" campaign.
"Viva Mas" Taco Bell commercial
Denotation: Taco Bell's commercial starts with a group of elders escaping their retirement homes to go on a night adventure. Some activities included clubbing, making out in the bathroom, getting a tattoo and ending the night with a midnight snack.
Connotation: The ad is effective because it appeals to joy, surprise, humor and tells a simple story of a group of elders breaking the traditional image they are portrayed as. Using a group of elders doing unconventional actions, accompanied with the spanish version of “we are young,” the ad ends with the simple phrase “live mas” and the Taco Bell sign. Instead of using teenagers, Taco Bell used elders, implying that age is nothing but a number and that anyone can have a crazy adventurous night.
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