Stereotypes

Racial stereotypes can –– unfortunately –– be found almost everywhere.  One commercial I found that portrays racial stereotyping is one of KFC from Australia that was later withdrawn due to its content.

This particular commercial starts with an Australian man surround by a black crowd. He asks "need a tip when you are stuck in an awkward situation" and then takes out a bucket of KFC chicken. Once he does that, everyone around him begins to be friendly and takes some of the food and he states "too easy." This ad was withdrawn because it stereotyped that fried chicken will calm a black crowd. 

Although there are still sometimes racial stereotypical ads displayed on television, there are also ads attempting to break away from them. 

In some of Dove's advertisements they addressed how every woman –– no matter what race or age –– deserved to feel beautiful and confident in their own skin. In each of their ads addressing this topic, there were a variety of women of different races. Ads like the Dove campaign ones demonstrate that advertising should have ethical responsibilities. They should be responsible because wherever we go, we are surrounded by advertisements and should help address the problem as solvers, not promoters.