Jeep

During our workshop class, our group decided to go with the Grand Cherokee 2013 4 x 4 Laredo Jeep.  

We believed this Jeep would work for an older audience for the simple elements it would consist of. The features in this jeep would be a simple GPS, spacial in the back for grand kids to fit, a rear-view camera to make it easier for them to check their back surroundings. It would also have anti- lock brakes and auto bright headlights so that they will be able to see when driving at night. It would be 4 doors so that they will not have the difficulty of getting in the car, as well as short enough to not have to strain their legs. These extra features will increase the sense of safety in the car for them, as well as for future grand kids while still being at a moderate price. 

For advertisement purposes, we had a general idea of what we wanted to demonstrate. Here is the picture that our group member Kyla drew to portray the main idea. Our slogan idea was "Jeep: Standing the Test of Time." Our ad would play on the sense of nostalgia and patriotism. One ad would be a person reflecting on their past adventures. While driving in the Jeep through the wilderness, listening to the music of that time, and then you hear a child say "Grampa, can we change the station?" The scene changes back to the present, with the man smiling into his rearview mirror, now in his 70s, driving a Jeep into the same wilderness for a camping trip with his grandkids. After this our slogan would appear in the sky. 

Harley- Davidson

1. Yes I believe brand communities result in greater involvement with the brand. Giving consumers a sense of community allows them to feel like they can have a greater impact, encouraging them to get more involved with the brand. It also helps the brand to stay relevant and permit buyers to wear a certain identity when riding a Harley- Davidson.

2. The elements of the Posse Ride that enhance the meaning of the brand is its ability to offer riders an opportunity to show their loyalty by riding their bikes with a mass of people on the tours. Other detailed elements that enhance the meaning is the "Posse Oath" riders take before commencing the tour and having a type of passport they get stamped with each destination.

3. Personally, I think Harley- Davidson is involved enough as of now. By sponsoring destination and tour rallies, they set the general road for the riders, but allow them to make their own journey. I think this is better because it gives each rider the freedom to create their own path, while still having an identity and sense of community with the brand.

4. Because there already is a stereotypical persona set for a Harley- Davidson owner, it would help to have more family involvement. That way the brand could expand. It doesn't have to be big things, simple steps like having a kid version bike to play with would increase involvement and be the stepping stones for future owners.

Eco-Friendly Car Owner

This is Matthew, your eco-friendly businessman. He owns an eco friendly Prius car among other products. He wakes up early in the morning on sunny days and rides the local transportation on most days. He buys groceries from his local farmers market and promotes eco-friendly methods at his workplace. He suggests going paperless, installing solar panels, having more natural light come in, and having compost bins at reach.

In his own personal life, Matthew owns a greenhouse style home. With solar panels and big windows, he uses natural light during most of the day. He is a vegetarian and cooks his own meals rather than eating out. He also uses a reusable bottle and filters his water rather than buying packs of water bottles that add to the trash in the garbage patch. He owns a Prius so he doesn't have to buy so much gas and encourages his coworkers to carpool with me when he does take his car to work. Not only does he composts his left overs, but also recycles the few of plastic he uses. His lifestyle promotes an eco-friendly approach where he almost rarely has any trash.

Consumer Behavior

WELCOME TO PROACTIV.
A SIMPLE SYSTEM FOR CLEAR, BEAUTIFUL SKIN.

The simple phrase is constantly broadcasted in commercials as viewers watch their favorite shows or the news.

Proactiv is an example of a brand that feeds off consumers constantly. Here is one of the many different  commercial ads the company has.

In this ad, singer and dancer, Julianne Hough broadcasts the "credibility" of Proactiv products. The company uses many well known singers, actors and actresses to sell their product as  consumers react to known names. The ad is simple and after having her "personal" experience, the ad proceeds to list what the product does.

Here are other ads that the company published on billboards, bus stops and in magazines.

Proactiv success is largely to the alleged credibility it has. Consumer behavior with this product has allowed for the company to survive and prosper for the last few years. Over time, the company has not only used popular artists at the time, but also "personal experiences" from customers. By having customers stories with before and after pictures of the progress, they seem to have a promising future.

WWF

"We are all connected" is the message World Wildlife Fund (WWF) sends out in its advertisements for donations. WWF's goal is to build a future where we can protect nature and live in the planet without degrading it. 

Similar to many other environment organizations, WWF has taken its campaign to a whole new level using multiple media outlets.

Not only does the organization have its own site (http://wwf.panda.org), it also has multiple Youtube videos, a Twitter, Facebook page, has a link to Earth Hour blogs, and is has tagged in Tumblr posts. Its site has multiple links that can take you to different sections of what the organization is all about.

Here you can see that you can click on WWF?, What We Do, Our Earth, You can Help, News & Stories, and Donate. By using multiple easy access links, it allows readers to feel connected and useful to their cause.

These are two Youtube videos that I personally really liked. The first one parallels humans and animals, with the ending messaging that we are all  connected. Here WWF uses Youtube as a means of sending a message packed with ethos, pathos and logos. By having humans on the left side and animals on the right side on the same screen doing the same things, it emphasizes that the Earth is all of our homes –– not one of the other. 

The second video uses a modern song, David Guetta and Usher's "Without You," to promote it's "I will if you will" proposal. This campaign is WWF's collaboration with Earth Hour and demonstrates how although a challenge, we can all help protect the environment. Through this video, you see a diverse group of people using Facebook or Twitter to promote this challenge. 

Here is how WWF's Twitter and Face book pages look like. 

WWF Facebook

WWF Twitter

Currently, they are promoting the awareness of Rhinos and their background covers for both pages are promoting it. Personally, I thought it is amazing how they are using every source of media to get their message across and to raise awareness for wildlife protection