WWF

"We are all connected" is the message World Wildlife Fund (WWF) sends out in its advertisements for donations. WWF's goal is to build a future where we can protect nature and live in the planet without degrading it. 

Similar to many other environment organizations, WWF has taken its campaign to a whole new level using multiple media outlets.

Not only does the organization have its own site (http://wwf.panda.org), it also has multiple Youtube videos, a Twitter, Facebook page, has a link to Earth Hour blogs, and is has tagged in Tumblr posts. Its site has multiple links that can take you to different sections of what the organization is all about.

Here you can see that you can click on WWF?, What We Do, Our Earth, You can Help, News & Stories, and Donate. By using multiple easy access links, it allows readers to feel connected and useful to their cause.

These are two Youtube videos that I personally really liked. The first one parallels humans and animals, with the ending messaging that we are all  connected. Here WWF uses Youtube as a means of sending a message packed with ethos, pathos and logos. By having humans on the left side and animals on the right side on the same screen doing the same things, it emphasizes that the Earth is all of our homes –– not one of the other. 

The second video uses a modern song, David Guetta and Usher's "Without You," to promote it's "I will if you will" proposal. This campaign is WWF's collaboration with Earth Hour and demonstrates how although a challenge, we can all help protect the environment. Through this video, you see a diverse group of people using Facebook or Twitter to promote this challenge. 

Here is how WWF's Twitter and Face book pages look like. 

WWF Facebook

WWF Twitter

Currently, they are promoting the awareness of Rhinos and their background covers for both pages are promoting it. Personally, I thought it is amazing how they are using every source of media to get their message across and to raise awareness for wildlife protection