A SIMPLE SYSTEM FOR CLEAR, BEAUTIFUL SKIN.
The simple phrase is constantly broadcasted in commercials as viewers watch their favorite shows or the news.
Proactiv is an example of a brand that feeds off consumers constantly. Here is one of the many different commercial ads the company has.
In this ad, singer and dancer, Julianne Hough broadcasts the "credibility" of Proactiv products. The company uses many well known singers, actors and actresses to sell their product as consumers react to known names. The ad is simple and after having her "personal" experience, the ad proceeds to list what the product does.
Here are other ads that the company published on billboards, bus stops and in magazines.
Proactiv success is largely to the alleged credibility it has. Consumer behavior with this product has allowed for the company to survive and prosper for the last few years. Over time, the company has not only used popular artists at the time, but also "personal experiences" from customers. By having customers stories with before and after pictures of the progress, they seem to have a promising future.
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