Harley- Davidson

1. Yes I believe brand communities result in greater involvement with the brand. Giving consumers a sense of community allows them to feel like they can have a greater impact, encouraging them to get more involved with the brand. It also helps the brand to stay relevant and permit buyers to wear a certain identity when riding a Harley- Davidson.

2. The elements of the Posse Ride that enhance the meaning of the brand is its ability to offer riders an opportunity to show their loyalty by riding their bikes with a mass of people on the tours. Other detailed elements that enhance the meaning is the "Posse Oath" riders take before commencing the tour and having a type of passport they get stamped with each destination.

3. Personally, I think Harley- Davidson is involved enough as of now. By sponsoring destination and tour rallies, they set the general road for the riders, but allow them to make their own journey. I think this is better because it gives each rider the freedom to create their own path, while still having an identity and sense of community with the brand.

4. Because there already is a stereotypical persona set for a Harley- Davidson owner, it would help to have more family involvement. That way the brand could expand. It doesn't have to be big things, simple steps like having a kid version bike to play with would increase involvement and be the stepping stones for future owners.