Bringing back the Typewriter

The target audience my group had were the young tech- hungry –– yet poor –– college students.

Our group came up with two main advertising ideas, one for a billboard and one general commercial that could be created in different environments.

Our ads would promote two main ideas: the typewriter's long- lasting ability and it's low cost all around.

For our billboard ad, we wanted to have someone famous that is known for being a hipster. We decided that we would put Johnny Depp with a typewriter and a slogan such as "bringing it back in style."

The reason why we wanted someone like Johnny Depp to be the face of the billboard was because hipsters are known for going retro and using things of the past. Because he is well-known we believed he would be able to set the trend again and promote the use of typewriters.

For our commercials, we wanted to incorporate nostalgia and the sense of what would you do in an emergency.
For one commercial, we would have a person through out different stages in his/her life with technology.
An example would be a child trying to playing nintendo, but not knowing which screen to look at. The mother would come in, and instead, give her child a ball and take her child to play outside. The child would happily follow the mother outside and play.
The next scene would be the same child, grown up now to early teens, bored, would take out a gameboy for entertainment, but the batteries would die and he/she would be left stumped on what to do. The mother would come again, to the rescue, and propose something better to do. The person eagerly complies and joins the mother in whatever activity she proposes.
The last scene in the commercial would be the person, now in college, trying to type up a paper that he/she must turn in an hr. But then the student realizes there is no ink in the printer, and then suddenly, the lights go out and the laptop isn't charged. In dismay and stress, the student doesn't know what to do, but long behold, the mother appears again. This time, the mother comes in with a typewriter and says "sometimes the old ways are better." The scene with the student being able to finish the paper and turn it in.

The idea behind this commercial is that the typewriter is a low cost investment. It does not need electricity to run on, so your electricity bill will be lowered and you won't have to worry about blackouts. Also, because the typewriter automatically has whatever you are writing on a paper, there is no need to buy a printer plus ink. Another plus is that a typewriter does not get viruses or bugs, making you not have to waste money getting it fixed.
We would also emphasize how durable typewriters are and how it improvs your writing by forcing you to pay more attention to your writing.