Interruptive Advertising

I detest watching shows on television sometimes. Commercials are okay and allow for bathroom breaks or to grab a quick snack in between. But when there's only ten minutes left on the episode, and you're about to find out who was the murder –– bam –– commercial time!

Interruptive advertising, I feel, is mostly useless unless the pitch is captivating. Below are two of my favorite commercials that All state broadcasted and has cut in between one of my shows. No matter what I am watching, I do not mind these commercials because they are entertaining and make me laugh. Also, they are relatively short and use a humorous approach to get their point across.

Television and radio wise, I think interruptive advertising has greatly decreased. Now radio stations have hour long segments of plain music. But now, with the rise in technology and reliance on the Internet, there are now more commercials online than there was ever before. Now, if you want to watch your show online, or hear a song on Youtube, you must first watch an ad you can not skip. Sometimes the only way to avoid those ads are by paying a fee.

Advertising overall is helpful and useful for a company. The problem is when the content s irrelevant or boring. If the ad has something you would not expect –– like a grown man acting like a baby or woman  in labor –– it can capture your audience right off the bat. Other elements that contribute to the success of an ad would be the music, originality, recognizable people and an interesting story.