Nostalgia

1. Nostalgia –– a sentimental longing or wistful affection for the past, typically for a period or place with happy personal association. Many advertisers use nostalgia as a method to sell their products. Some advantages of thinking of the past, is people normally associate the past with better or easier times. Easy slogans that accompany this idea is "re- living" a moment. Another advantage is that nostalgic commercials evoke a lot of emotions and can cause a brand name to be retained better. Also, by having past connections, this marketing also promotes familiarity such as stating "from the brand you trust," which can make the product sell better. 
Although nostalgia marketing has many advantages, there are also disadvantages. Due to the many emotions the past brings, it can also evoke negative thoughts. By also recycling old ideas, this type of marketing can alienate different groups of people that are unfamiliar with the idea. 



2.
Nostalgia may not be successful when trying to sell the latest technological advance product. In the past, we did not have laptops, or iPads, so if the advertising producer used nostalgia, there isn't really anything to compare it to.